Minimalism, sustainability and transparency are becoming increasingly important not only in our everyday lives, but also in the beauty industry. Consumers no longer want over-the-top beauty routines, or heavy makeup looks. A natural, minimalist skincare routine that still delivers effective results is more in demand than ever.
The "Skinimalism" trend reduces the number of skin care products used and places great emphasis on their composition. Consumers no longer want to overload their skin with countless products. With the motto "less is more," they strive for a reduced and well thought-out routine with maximum care for the skin.
It can be challenging for brands to meet consumer expectations for skin care and cosmetic products.
Our formulations combine the principles of cosmeceuticals with the trends of skin minimalism and clean beauty. We rely on science and research and focus on the use of high-quality, biologically active ingredients that are both scientifically tested and can achieve maximum effectiveness in skin care.
Our approach is based on the development of multi-functional care products that contain only a few high-quality ingredients. These are extremely environmentally friendly and sustainably sourced. They provide the skin with plenty of moisture and antioxidants - and achieve long-term anti-ageing effects. These simple but effective formulations fit perfectly into a minimalist skincare routine and deliver noticeable results. They are versatile and provide a radiant complexion with added glow.
Incidentally, "glow" is also an absolute beauty must. A radiant complexion not only means glowing skin, but is also a sign of healthy, supple skin that is well moisturized and has a strong skin barrier.
Are you looking for science-based skin and hair care and environmentally friendly cosmetic products? Then we are the perfect partner for you.